ROOTS True Nature Escapes Partnership

Travelzoo collaborated with iconic Canadian brand Roots to launch an in-store and digital campaign, aligning Roots' equity as a beloved Canadian brand with Travelzoo’s audience loyalty, and travel authority amongt avid Canadian travellers. The multi-pronged partnership included in-store presence and signage for Travelzoo, a microsite featuring a curated selection of ‘True Nature Escapes’ across Canada created for ROOTs with special offers and recommended ROOTS clothing for each getaway, which were also featured in the ROOTS check-out flow on their e-commerce site. Outfits were tested and reviewed by Travelzoo travel experts, and offers and hotel getaways were built in partnership with hotels and resorts across Canada, and promoted via Travelzoo digital marketing and online channels, giving ROOTS access to Travelzoo’s fiercely loyal audience.