BUSINESS TURNAROUND & GROWTH

Content Focus

CONSUMER ENGAGEMENT

Improved Travelzoo engagement by over 50% on improved hotel content and improved click through rate on travel content by diversifying the selection of product and number of advertisers featured in US.

Business Fundamentals

REVENUE GROWTH

Set the pace for revenue growth globally at Travelzoo Canada with a CAGR of 15% versus an average of 1% in other coulntries by optimizing inventory and average order value (AOV).

Exceeded revenue expectations in the US (2020) and grew absolute revenue in the hotel category by 10% YOY Q3 2020 despite the impact of the pandemic by revising the content strategy, diversifying the account base, introducing a commercial strategy team and putting discipline around rate negotiations and approvals.

People Focus

EMPLOYEE SATISFACTION

Grew employee satisfaction by 6 points YOY through a multi-pronged effort to increase communication and transparency, improve performance management, increase development opportunities and focus on things that were important to the entire team including our work around to improve diversity, inclusion and belonging at Travelzoo.

Organizational Design

PRODUCTIVITY

Set the global standard for the best Sales to Production ratio by cross-training team members to allow for flexibility.

Rolled out revised production process across categories to streamline tie to market for partner campaigns and eliminate unnecessary friction.

Introduced standardized CRM and forecasting methodologies in the US to improve sales focus, improve data quality and eliminate redundancy of effort. This methodology was adopted globally.

Operational Effectiveness

INVENTORY OPTIMIZATION

Improved the sell-out ratio of the flagship product in Canada by over 20% YOY 2019.

Returned to sold-out position in the US flagship product in Q4 2020 by revising the content strategy, rate card, incentive plans and diversifying the account base to attract 5X more travel advertisers than previous quarters.

Profit Focus

AVERAGE ORDER VALUE

Increased the average order value for hotel revenue by 115% by eliminating hotel content that did not add value for members or shareholders and re-focusing publishing, production and sales teams on the desired content with revised rate strategy and standardized tracking (SalesForce) and employee variable compensation plans to support the new focus. Maintained overall AOV on media product throughout the pandemic despite restructuring or rates to allow for improved content.

Business Turnaround & Growth: List