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Brand Building on a Tight Budget

Achieved an increase in aided awareness of 50% YOY, with a modest budget and a growth strategy that included PR, partnerships and performance marketing, delivering a 50% increase in aided awareness in 12 months.

Microsite for DineOut Vancouver on the Travelzoo Canada site, showcasing a large appetizing image at one of the participating restaurants and a series of thumbnail images to help potential patrons find the options they need.

Microsite for DineOut Vancouver on the Travelzoo Canada site, showcasing a large appetizing image at one of the participating restaurants and a series of thumbnail images to help potential patrons find the options they need.

Roots clothing review D.png

Roots clothing review D.png

Signage talking about the Travelzoo/ROOTs partnership at ROOTs stores across Canada.

Signage talking about the Travelzoo/ROOTs partnership at ROOTs stores across Canada.

A CityNews broadcast segment titled "TRAVELLING WITH POT" featuring a reporter interviewing a woman who is holding a small, clear bag containing a green substance.

A CityNews broadcast segment titled "TRAVELLING WITH POT" featuring a reporter interviewing a woman who is holding a small, clear bag containing a green substance.

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